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I think it's a pretty common thing with all sports games. I've seen people do them for everything from OOTP to Madden. Personally, I have fun doing them as a way to enhance the experience of the game. I don't generally do the whole "story" thing as much as most of them, but to answer your question, the stories are just made up by the author to make it more interesting. I know a lot of people who enjoy reading them, and a lot of people who enjoy making them.
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