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Some website is selling them for $150:
"Sports Illustrated First Issue $149.95
An actual August 16, 1954, press copy of the very first edition of Sports Illustrated. A true piece of sports history, each original issue of SI comes complete with a certificate of authenticity and a gold-lettered protective binder. This first issue also includes a special bound-in supplement of 27 Topps baseball card reproductions featuring players such as Ted Williams, Jackie Robinson, Willie Mays and Duke Snider. Available now for delivery. View this product."
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