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More lessons.
Using the attached 2007-08 DMA ranks (tv market ratings) from Nielsens, to create a more "accurate" market size, you ought to divide not just the regional populations of your market, but also add the TV market as part of that market. What it'll do for smaller market teams is, allow you to create a mechanism by which your team can actually generate revenues that otherwise would be off-limits with just factoring the "people" population of a particular area.
I did this and the results to me were far more "realistic" in terms of what the teams generated in revenue.
See what you think of that...
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