Mmm...based on the experience of Wednesday, I'm not sure how many of the Americans here would wait until they normally woke up to download the game. Setting the alarm for 3:00, or just staying up all night, would be just crazy and fun enough to appeal to far too many of us.
As for the pricing issue, I hope you noticed that there is a sticky in this very forum where Markus has done his best to explain his position on it. Seems more than reasonable to me...though of course I'm not one of those having to pay in Euros.
I would add, however, that the current exchange rate is a little misleading if that's all you're looking at...the American Peso may only be worth .64 Euro on the currency markets, but its purchasing power is a bit higher. According to the most recent
Big Mac Index I could find on the
Economist website (which, unfortunately, is nearly a year old), the exchange value of the Euro is more than 20% higher than its purchasing power in the Euro-zone, relative to the dollar's purchasing power in the US, would dictate. Which is why stuff in America is even more cheap for visiting Europeans to buy than is usually the case...and why companies seeking to sell in the American market have to set their stateside price accordingly.