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Old 03-23-2009, 05:35 AM   #20 (permalink)
fantom1979
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This is what I would do if I ran OOTP:

All OOTP before 6: Free
OOTP 6: $29.99
OOTP 6.5: Free with purchase of v6
OOTP 2006/2007, I would guess you are not allowed to give these away for free even if you wanted to
OOTP 8: Free, once OOTP 10 comes out
OOTP 9: $39.99, down to $29.99 once OOTP 10 comes out
OOTP 10: $49.99, or $39.99 with proof of purchase of OOTP 9, no preorder discount.

Let me expain my thinking a bit here. The $10 discount for OOTP 10 with proof of purchase of OOTP 9 might do a few things... One, it might decrease the amount of "version skippers" (people who only buy every other or every third copy). Two, it wouldn't make customers pre-order to get the discount.

I would sell OOTP 10 at $49.99 from release day until the announcement of OOTP 11. No discounts (4th of july, christmas, etc). Once the ball is rolling for OOTP 11 (usually in Q1), then I would drop the price to $39.99 and cancel the proof of purchase discount for OOTP 9 to 10, start preorders on OOTP 11, and start the $10 discount for owners of OOTP 10 to buy OOTP 11.

OOTP 9 is currently running for $39.99. I think you would sell a heck of a lot more copies of that game this time of year if the customer got a $10 discount for OOTP 10. Just look at all of the "can i get a discount" or "should i buy v9" posts. Once OOTP 10 is released, I would lower the price to $29.99

OOTP 8 is currently running for $19.99. I have no problem with this price, but I have to wonder how many copies of OOTP 8 are you still selling? How many copies will you sell once OOTP 10 comes out? I would have to think that the money made from OOTP 8 this year would be less than the possible sales created by giving away OOTP 8 as a marketing tool. The only worry here would be that people would grab the free OOTP 8 and never upgrade to a future version. It seems like a small risk to me. If someone grabs OOTP 8 and never upgrades, what where the chances that they were going to buy a future version anyways? I would take OOTP 8, make it free, and post it on every torrent site I could find.

OOTP 2006/2007 I am guessing SI would have to have a say on any pricing decisions for these games... so I will not include them

OOTP 6/6.5 -- These versions are still popular, so I would not touch the price at all. The only thing I would do is package them together. Just sell v6 for $29.99 and give v6.5 away for free with purchase of v6. I just think it would look better from a marketing stand point. The customer wouldn't get that nickel and dime feeling, and you would make the full $29.99 every time.

If e-license doesn't allow you to do "coupon codes" or previous version discounts, then maybe they can work with you to work something out, or maybe someone else can do it.

With my plan, you wouldn't lose that OOTP 6 revenue, you would lose all OOTP 8 revenue, you would probably some revenue from increased OOTP 9 sales, and hopefully gain for OOTP 10 (with the removal of the random discounts, and increased sales from OOTP 9 owners, and word of mouth sales from splashing OOTP 8 all over the internet).

Last edited by fantom1979; 03-23-2009 at 05:41 AM.
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