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Old 03-23-2009, 01:28 PM   #22 (permalink)
Malleus Dei
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Quote:
Originally Posted by cody8200 View Post
Did you see Gabe Newell's numbers on the ridiculous jump in sales when they lowered the price of Left 4 Dead for just one weekend? They put the price at $25 for just one weekend and get this-sales jumped by 3,000%. Pretty crazy. Here is the article. The part that matter is on the bottom.

Gamasutra - News - DICE 09: Valve's Newell On 'Using Your Customer Base To Reach New Customers'
This is worth quoting:

"When Valve held its recent holiday sale, titles discounted by 10 percent (the minimum) they saw revenue (not unit) increases of 35 percent. At a 25 percent discount, revenue was up 245 percent. At 50 percent off, revenue was up 320 percent, and at a 75 percent discount, revenue was up an astonishing 1470 percent."

Price cuts = more revenue
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Originally Posted by statfreak View Post
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