[Malleus Dei]

Originally Posted by cody8200

Did you see Gabe Newell's numbers on the ridiculous jump in sales when they lowered the price of Left 4 Dead for just one weekend? They put the price at $25 for just one weekend and get this-sales jumped by 3,000%. Pretty crazy. Here is the article. The part that matter is on the bottom.

Gamasutra - News - DICE 09: Valve's Newell On 'Using Your Customer Base To Reach New Customers'

This is worth quoting:

"When Valve held its recent holiday sale, titles discounted by 10 percent (the minimum) they saw revenue (not unit) increases of 35 percent. At a 25 percent discount, revenue was up 245 percent. At 50 percent off, revenue was up 320 percent, and at a 75 percent discount, revenue was up an astonishing 1470 percent."

Price cuts = more revenue