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Re-package some things the game does well today, but require some setup that isn't always easy for people new to the game. For example, 'What if Scenarios'. What if Babe Ruth had stuck to pitching. An appealing scenario to many. An experienced user could set it up quickly, but a new person might not be able. Package 20 scenarios, including logos, uni's, pictures, stadiums, etc. and I think you'd have an easy, marketable feature.
Alternatively, some type of player mode. For example, you choose George Brett and start off managing the Royals in his rookie season and continue to manage him throughout his career.
In short, I'd find some way to get new, less knowledgeable fans immersed into the game.
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