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The travel is the least of their worries. What happens when the team in London stinks perpetually and no one goes to games? I mean, at least here, the sport is revered and people love it. If the team in London isn't always #1, it's simply not gonna work and fans are going to hate the novelty. The only way it would work, is if the team was somehow modeled like the Packers organization, which of course, is banned by NFL rules now. If the team could be entrenched somehow, it would perhaps then work.
But in a country where fan loyalties are pretty well divided unless it's World Cup time (and even then...) you're just going to have a difficult go of trying to get people to support a squad for a sport that's just plain foreign.
Hell an NBA team would work better abroad than an American football one. I think putting a team in Canada and Mexico seems a lot more realistic than trying to go to England first and I think the hype is just a way to try to make the NFL seem more global than it is.
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