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Actually, we've been doing a lot of search engine optimization, and OOTP is climbing up the list of many key phrases. For example, if you Google "baseball simulation," we're the third hit, whereas last year we weren't even on the first page! We're the first hit for "baseball simulation PC," and so on. Due to the lack of competition, many searches that include "Mac" or "Linux" show us near the top, too.
A lot of it has to do with which major sites link to yours, and as someone mentioned, how much you spend in advertising!
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